RESOLUTION ACKNOWLEDGING TRADER JOE’S SUPPORT OF
100% KONA COFFEE
1--WHEREAS, a Kona Coffee Farmers Association member has brought to the attention of this Board that Trader Joe’s is offering “KONA COFFEE CREAMY HALF-DIPPED SHORTBREAD COOKIES” to gourmet consumers on the Mainland; and
2—WHEREAS, the coffee flavoring ingredient in these “KONA COFFEE CREAMY HALF-DIPPED SHORTBREAD COOKIES” is exclusively derived from ground 100% Kona Coffee; and
3—WHEREAS, the packaging prominently carries the following information for consumers: “The Kona district of the Big Island of Hawaii is known for many things: a major athletic competition, active volcanoes, and perhaps most of all its coffee. Kona coffee, grown exclusively along the slopes of two volcanoes, is among the world’s most sought-after coffees.”; and
4—WHEREAS, the KCFA has also been advised that Trader Joe’s sells only genuine 100% Kona coffee in whole bean and ground packages—and does not sell deceptively labeled “10% Kona blends”; and
5—WHEREAS, the KCFA recognizes and appreciates the actions of Trader Joe’s to further the reputation of 100% Kona Coffee as one of the world’s prized specialty coffees;
NOW, THEREFORE, BE IT RESOLVED
That the Kona Coffee Farmers Association awards to Trader Joe’s an HONORARY MEMBERSHIP in recognition of Trader Joe’s contribution to the reputation of 100% Kona Coffee and to the objectives of the KCFA.
Adopted this 20th day of November, 2012 by the Board of Directors of the Kona Coffee Farmers Association.